Diagnosis
Most owners cannot tell which half of their marketing is working. An audit answers that by looking at all of it at once: the website, the Google profile, the reviews, the ads accounts, the social channels, the email list, the tracking, the follow-up, and what the numbers say about each. Not a checklist score. A diagnosis.
Who this is for
It ends with one sentence naming the constraint (clarity, consistency or capacity) and three moves in order, each with the reasoning. Many clients run the moves themselves. Some hand the report to their existing agency. Either is fine; the point is that the next dollar goes somewhere deliberate.
- Spend on marketing every month and cannot say what came back
- Have an agency or a freelancer and no way to judge their work
- Are about to spend on a new website, a rebrand or a campaign and want a second opinion first
- Inherited the marketing, through a new role or a new business, and need to know what you have
- Want the plan before the retainer, with no obligation to continue
What's included
Everything you have ever put out
Every page, profile, listing, ad account, post, email and video, crawled and catalogued. Most owners have forgotten half of it.
The numbers behind it
Analytics, Search Console, the ads accounts, the profile insights, the CRM. Read for what actually produced customers, not traffic.
The customer's path, walked
We search the way a customer does, call the number, fill the form, and time the reply. Then we do it for your three closest competitors.
Tracking and attribution check
Whether a customer can be traced to a source today, where the gaps are, and the smallest fix for each.
Positioning and message read
What the site, the profile and the ads say you are for, whether they agree, and whether a stranger could repeat it.
The written diagnosis
The constraint in one sentence, the evidence, the three moves in order, and what to stop. Walked through on a call, yours to keep.
How it runs
- 01
Gather
Read-only access to the accounts, the crawl, the catalogue of everything public. About a week.
- 02
Read
The numbers, the paths, the competitors, the message. Where the evidence points.
- 03
Write
The diagnosis, the three moves and what to stop, in plain language, a few pages long.
- 04
Walk through
A working session on the findings, with your questions answered. Then it is yours.
Numbers to know
Only the figures an article on this site cites a source for. Your own numbers beat any of them, which is what the tools are for.
Nearly a quarter of the companies in Harvard Business Review's audit never responded to a web lead. It is the first thing this audit tests, by sending one.
SparkToro's 2026 study of US Google searches. So the audit reads your profile, your reviews and your snippets, not just your website: that is what most searchers see.
Nielsen's share of people who trust recommendations from people they know above any other channel. Which is why the audit counts your reviews and referral sources alongside your ad accounts.
What you walk away with
The audit is a fixed-fee project with a stated scope and a delivery date, typically two to three weeks. There is no obligation to continue afterwards, and if you do, the audit becomes the first phase of that work. Pricing is discussed plainly on the first call.
What marketing help costs, and how to compare quotes- A catalogue of everything the business has put out and whether it still represents you
- The constraint named, with the evidence, in a sentence you can repeat
- Three moves in order, each sized and reasoned, and a short list of what to stop
- A benchmark to judge any agency, freelancer or campaign against
Run your numbers
Free, no email, and every result has a link you can send.
Before you ask
The short versions. Anything else, put it in the message.
Everything a prospect can see and everything the numbers can show: the website, the Google profile and reviews, every listing and social profile, the ads accounts, the email program, the tracking setup, the lead follow-up (tested with a real inquiry), the positioning, and the three nearest competitors. It ends with a written diagnosis and three moves in order.
Go deeper
Often paired with
Let's talk
Tell me what's going on with your marketing. I'll reply within a business day, and we'll find the constraint together on a 30-minute call. No pitch, no deck.