Local search
For a service business, local SEO is mostly about one screen: the map pack and the three listings in it. Category, reviews and proximity decide who shows there, and the website's job is to back the listing up with a page for every service and every town you actually serve.
Who this is for
The work is unglamorous and it compounds. Finish the profile properly, get a review after every job, answer every review, publish a page per service with a real answer on it, and keep the name, phone and address identical everywhere a machine might check. Six months of that beats most ad budgets, and it keeps working when the ads stop.
- Do not show in the map pack for your best service in your own town
- Have a Google Business Profile that was set up once and never finished
- Get reviews when somebody remembers to ask, which is rarely
- Have a website with one services page that lists everything
- Have different phone numbers or business names across the directories
What's included
Google Business Profile, finished
Primary and secondary categories, every service with a description, hours, attributes, Q&A seeded, photos monthly. Scored against the same twenty checks as our free scorecard.
A review system
The ask goes out at job completion with a direct link, by text, every time. Every review answered within the week, in a human voice, within your industry's rules.
Service and area pages
One page per service people search for, and one per town you truly serve, each with a real answer, real photos and a tracked number. No doorway pages.
Listings and citations
Name, address, phone and website made identical across Apple Business Connect, Bing Places, the directories that matter in your industry, and the data aggregators.
Local schema and the technical floor
LocalBusiness and Service markup that matches the page, fast pages on a phone, clean titles, and a sitemap that moves when the content does.
Monthly tracking
Map rankings for your target services, profile calls and direction requests, reviews gained, and the leads attributed to local search.
How it runs
- 01
Audit
The profile, the reviews, the site and the listings, scored and ranked by what will move the map first.
- 02
Finish
The profile and the review system first; they move results within weeks.
- 03
Build
Service and area pages, schema and citations, in order of search demand.
- 04
Keep
Monthly photos, posts, review replies and rank tracking. Local SEO is maintained, not launched.
Numbers to know
Only the figures an article on this site cites a source for. Your own numbers beat any of them, which is what the tools are for.
Share of consumers who read reviews for local businesses (BrightLocal, 2026 Local Consumer Review Survey of 1,002 US adults).
Recency matters more than volume past a point (BrightLocal 2026). A steady flow beats a burst.
BrightLocal 2026. Replying is part of the system, not a courtesy.
What changes in 90 days
Local SEO is a setup project (the audit, the profile, the review system and the first pages) followed by a modest monthly retainer for the upkeep, or a one-time setup with a handover if your team will maintain it. Pricing is discussed plainly on the first call.
What marketing help costs, and how to compare quotes- A profile that is complete by every check Google exposes
- A review flow that no longer depends on anyone remembering
- A page for every service and every town you serve, written to be quoted
- Map rankings and profile actions you can read month over month
Run your numbers
Free, no email, and every result has a link you can send.
Before you ask
The short versions. Anything else, put it in the message.
Profile fixes and the review system show in weeks; the map pack for a competitive service usually moves in two to four months; service and area pages take six months or more to rank and then keep paying. A fair test is six months with the work done consistently.
The longer answerGo deeper
Often paired with
Let's talk
Tell me what's going on with your marketing. I'll reply within a business day, and we'll find the constraint together on a 30-minute call. No pitch, no deck.