About
I help businesses stop wasting money on marketing that doesn't work and start building systems that actually grow revenue.
The problem I solve
Most owners are spending on marketing they can't measure.
They've tried agencies. They've tried freelancers. They're doing plenty of work. But ask which half of it is producing revenue and the answer is a shrug.
What I kept seeing was businesses investing in tactics with no coherent strategy underneath: social content posted without a purpose, ads running without tracking, email lists sitting unused for months.
None of that is a discipline problem. It's a planning problem, and it's fixable.
How I work
Three commitments that shape every engagement.
You work with me
No account managers, no handoffs, no layers between you and the person doing the thinking and the work. When you have a question, you ask me.
Built for your business
Nothing off a shelf. The approach comes from your customers, your margins, and your constraints, not from whatever worked for the last client.
No documentation theater
No lengthy proposals, no 40-page decks, no deliverables that exist to justify an invoice. You get what you need to make decisions and move.
Areas of expertise
Five areas that cover most of what growing service businesses actually need.
- 01Marketing Strategy Development
- 02Marketing Systems & Automation
- 03Email Marketing & Lead Nurturing
- 04Customer Acquisition & Retention
- 05Brand & Content Strategy
What I believe
If we work together, these are the assumptions underneath everything I recommend.
Decide what you're doing and why before deciding where to post. Tactics chosen without a strategy are just expensive guesses.
Something repeatable beats something clever that runs once. A system keeps working on the weeks you're too busy to think about marketing.
If it takes a diagram to explain, it won't survive a busy month. The plan you'll actually follow beats the sophisticated one you won't.
You should be able to trace revenue back to what caused it. If you can't answer “where did this customer come from?”, that's the first thing we fix.
Behind the scenes
Most of the job is planning. Some of it is a softbox, a tripod and a full day of hair and makeup segments, shot one after another so the client walks away with a library instead of a single video.
Working together
I do my best work with businesses that already have something working and need a plan to scale it.
Growth-oriented businesses
Service-based, local, and B2B companies past $500K in annual revenue, with product-market fit but no cohesive marketing strategy.
Strategy-first, always
We start by understanding the business and what's actually blocking growth. Execution follows the plan, never the other way around.
Project or ongoing
Fixed-fee strategy projects, or retainer-based fractional support with clear monthly expectations. No lock-in either way.
Let's talk
Tell me what you're working on. I'll reply within a business day with a few times for a 30-minute call, and we'll find the constraint together.