Free tool
Twenty checks, a score, and what to fix first. Tick what is true. Get a score out of 100 and the three fixes that matter most. Built on the same numbers the articles use. Nothing is stored; the address carries your inputs, so a result can be shared by copying the link.
The basics Google ranks on
Proof that gets the call
Kept alive
Measured
Right now the map is sending the call to someone else. Start with the first fix below; it costs nothing.
Fix first
- Primary category is the most specific one that fits. Set the most specific primary category, then add secondary ones.
- Name, address and phone are identical on your site, the profile and every directory. Pick one spelling of everything and correct every listing to it.
- 50 or more reviews. Build a review system: a trigger after every job, a personal ask, a direct link.
Want someone to work through the gaps with you?
Get in touchField by field, with what to measure: the Google Business Profile guide.
How it works
- 01
Twenty items, weighted by how much each one moves the map ranking and the call. The heaviest are the ones Google ranks on directly (the primary category, consistent name, address and phone, services) and the proof customers decide on (review count, recency, replies, photos).
- 02
The score is the weight of what you ticked divided by the total, out of 100. Ninety and up is finished; 75 to 89 is solid; 55 to 74 is half done; below 55 the map is sending the call to someone else.
- 03
Fix first lists the three heaviest unchecked items with the specific fix for each. Most of them cost nothing but fifteen minutes.
Questions
Three things, in order: relevance (the right primary category, services listed, a complete profile), distance (which you cannot change, except by naming the areas you serve on your website), and prominence (review count and recency, mentions elsewhere, a site that ranks). A finished profile with fresh reviews beats a fancy website attached to a neglected listing.
Related reading
Want a second pair of eyes?
Send the link to your result with the form and I'll tell you what I'd do with it. A reply within a business day, no pitch.